Tag: psychology

2 March 2020

The Universal Appeal of Archetypes

Back in 2014, before my confidence in everything I once knew was shattered by doing my PhD, I taught a class in archetypes for writers at North Seattle College’s Continuing Education Department. As part of the marketing for my class, I was interviewed for their blog. Well, as I no longer teach there, that post…

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24 February 2020

It’s Time to Take Back Archetypes

Once-beloved words like “story” and “narrative” have been co-opted into the business world, and so too has “archetype.” It was inevitable. I was taking a seminar for entrepreneurs today and they were going on about “your business’ personality archetype” and “your ideal customer archetype!” No. Stop it now. It was very hard not to say…

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